Jannik Sinner disagrees with Nike advert after claiming Carlos Alcaraz revenge at Wimbledon

Jannik Sinner's triumphant Wimbledonwin vindicated his French Open final loss to Carlos Alcaraz just five weeks earlier. However, the 23-year-old doesn't agree with his sponsor, Nike, who suggests that this recent victory has healed those past wounds.

Sinner made history on Sunday, becoming the first Italian to clinch a singles title at the All England Club, defeating Alcaraz comfortably with a score of 4-6, 6-4, 6-4, 6-4.

With four Grand Slam titles under his belt, he only needs the Roland Garros crown to complete a career slam. He could have achieved this feat five weeks ago in Paris, where he was on the verge of victory against Alcaraz, leading 5-3 in the fourth set and already having two sets in his pocket in the final.

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But a spirited comeback from Alcaraz left Sinner defeated. Despite Nike suggesting that his redemption on Centre Court healed this hurt, Sinner begs to differ.

Following his impressive Wimbledon victory over rival Alcaraz, which bagged him a cool £3million in prize money, Nike, who signed a lucrative endorsement deal with him in 2022, released an advert titled: 'Winning heals everything.'

This implied that his Wimbledon win over the Spaniard had eased the sting of his bitter French Open defeat, which ended with a scoreline of 6-4, 7-6 (7-4), 4-6, 6-7 (3-7), 6-7 (2-10).

But Sinner disagrees, instead citing a different method of healing that has helped him bounce back so quickly and claim yet another major title.

"Not necessarily winning heals," he told the Tennis Channel. "I believe that being happy on and off the court heals. Of course, if you win, it seems everything is a little bit easier. But at the same time, [so does] having a smile on your face.

"Because the journey is long, now I'm 23. Hopefully, I can play 10 or 15 more years if I'm healthy, and thank God I am healthy at the moment.

"So, of course, you aim to do that. Just keep going and keep having a smile on your face. But of course, success is the cherry on top of the cake."

When asked how he managed to overcome his loss in Paris and then rise to defeat the same opponent to make history at SW19, Sinner reflected: "I tried to accept it.

"Of course, it takes time, but I tried to keep going and tried to keep believing. I think that's the most important thing, and to do that, you need to have great people around you.

"People who really love you the way you are. This, fortunately, I have. I have a great team, amazing parents, and family, and so I'm the happiest to see them from the court on the outside.

"I saw my dad getting emotional when I walked on against Novak [Djokovic] in the semis, so these are already great signs, being their son playing in front of them. I just surround myself with good people."