Bake Off winner John Whaite announces he's quitting OnlyFans as he shares reason

Former Strictly Come Dancing star John Whaite has announced that he's quitting OnlyFans. He shared the news with fans this week and told them that he now feels a "true sense of purpose" for the first time in more than a decade.

John, now 36, who rose to fame on the Great British Bake Off, which he won in 2012, joined the adult subscription platform in 2022. After taking a break the following year, it was revealed earlier this year that he had rejoined OnlyFans and was offering content under the name Johnny Boy.

The baker has now announced that he is leaving OnlyFans. Sharing the news on Instagram yesterday, John said in a post that his baked goods store Ruff Puff Bakehouse, which opened in July, and his brownies brand Ruff Puff Brownies have reminded him of a "talent" that he has "neglected".

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Alongside a selfie of himself beside his dog Abel, he wrote: "I'm leaving OnlyFans. Life has shifted in a way I couldn't have predicted - Ruff Puff Bakehouse and Ruff Puff Brownies have taken up so much of my time, but in the best possible way."

John continued: "They've reminded me of a talent I'd neglected, and given me a new respect for the craft that first set me on this path all those years ago. Working side by side with the team, creating something real and lasting, has shown me that my value isn't in muscles or body image - it's in building, baking, and sharing."

He added in the message yesterday: "For the first time since Bake Off 13 years ago, I feel a true sense of purpose again. This isn't the end of something, it's the start of a new chapter - one rooted in passion, creativity, and community. And I couldn't be more ready."

His post concluded: "To all the OnlyFans fans and peers - thank you for the support along the way. I wish you all well and much success. I'm not Jonny Boy, I'm just John, and I'm putting one foot in front of the other just like the rest of the world."

He was met with support on Instagram following the news, with the post having amassed almost 10,000 likes. One fan reacted: "Wishing you every success John." Another wrote in the comments section: "All the best to you, John."

A third said: "You do whatever is best for you and your true fans will support you! Someday I'll get over there and get to your bakehouse." Another fan wrote: "You have to do what makes you happy. You are a brilliant bake and having met you a genuinely lovely person. Every success to you."

John rose to fame on the third series of Bake Off in 2012, which he went on to win. He later worked on Steph's Packed Lunch and competed on Strictly in 2021, placing as runner-up with dance partnerJohannes Radebe in the final.

It has previously been claimed by John that he once earned more in one month through OnlyFans that he did for taking part in Strictly. He's also previously said that his use of the platform had affected his relationships with some brands.

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