92% of Indian consumers intend to maintain or increase their festive spending this year, according to the JioStar Festive Sentiment Survey 2025. The survey indicates steady consumer confidence and scope for brands to influence purchase decisions, with 65% of respondents yet to decide which brands to buy from. The average festive shopping budget reported is ₹16,500.
The findings point to a rise in millennial spending, higher spending among men, and greater diversity in purchases led by women. Key categories include apparel and fashion (33%), mobiles (27%), and electronics (18%), followed by holidays, jewellery, and beauty. Nearly 50% of respondents plan to shop for others.
JioStar, which accounts for about 50% of television viewership during festive peaks, has announced its 2025 festive programming line-up. It includes Bigg Boss in five languages, Star Parivaar Awards, Pati Patni Aur Panga, JioHotstar Specials such as Trial 2, Salakaar, and Rambo in Love, and films including Chhaava, Kesari 2, Empuraan, and Thudaram. Other content includes daily dramas and international titles like Thunderbolts, A Minecraft Movie, and Only Murders in the Building Season 5.
“This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.
The survey also shows that 85% of respondents report stable or improved finances compared to last year. Millennials are expected to spend more than Gen Z, 61% of shoppers prefer cashless payments, and 52% plan to shop online while 42% plan to shop offline. Online advertising is the leading source of product discovery, followed by OTT and social media.
The findings point to a rise in millennial spending, higher spending among men, and greater diversity in purchases led by women. Key categories include apparel and fashion (33%), mobiles (27%), and electronics (18%), followed by holidays, jewellery, and beauty. Nearly 50% of respondents plan to shop for others.
JioStar, which accounts for about 50% of television viewership during festive peaks, has announced its 2025 festive programming line-up. It includes Bigg Boss in five languages, Star Parivaar Awards, Pati Patni Aur Panga, JioHotstar Specials such as Trial 2, Salakaar, and Rambo in Love, and films including Chhaava, Kesari 2, Empuraan, and Thudaram. Other content includes daily dramas and international titles like Thunderbolts, A Minecraft Movie, and Only Murders in the Building Season 5.
“This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.
The survey also shows that 85% of respondents report stable or improved finances compared to last year. Millennials are expected to spend more than Gen Z, 61% of shoppers prefer cashless payments, and 52% plan to shop online while 42% plan to shop offline. Online advertising is the leading source of product discovery, followed by OTT and social media.
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